‘Rockstar could lose millions if GTA 6 launches at $100’: Fans prefer $70 for the next big game, says research
MIDiA Research predicts GTA 6, expected to debut in May 2026 on PS5 and Xbox, will likely earn more at $69.99 than $100. Surveying 2,000 US gamers, 60% would buy at $69.99, fewer at higher prices. Rockstar has yet to confirm pricing. Higher costs may reduce sales.
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